+44 (0)1223 330484

The Psychology of Altruism and Charitable Giving

In this talk, Eric Levy will discuss why people give (or do not give) their time and money to charity, and the psychology underlying altruistic and prosocial behavior.

Some questions that will be addressed are:

  • How can charitable organisations utilise this information in order to convince people to donate more of their time and money?
  • What insights does the psychology of altruism provide into the motives for our own behaviour?
  • Does being more altruistic make us more attractive to the opposite sex?
  • How does one’s culture and status affect their charitable behaviour?
  • Can people be truly altruistic, or is giving always self-interested?
  • Why do some people prefer to donate time, and other people prefer to donate money?

This talk should appeal to anyone who is interested in the psychology underlying our behavior. It is of particular relevance for those working in or interested in working for charitable organisations and specifically fundraising. It should also be of particular interest to MBA students, although the event is open to all disciplines.

Wine/soft drinks and nibbles will be provided. Non college guests welcome.

If you wish to attend this event, please register via Eventbrite (link below).


About the speaker

Hughes Hall senior member Eric Levy is Assistant Professor of Marketing (University Lecturer) at Cambridge University Judge Business School. An expert in consumer behavior and psychology, he teaches Consumer Behavior and Branding in the MBA, Executive MBA, Executive Education, and Ph.D. programs. He also teaches the Principles of Marketing core course in the Cambridge MST undergraduate program. Prior to earning his Ph.D. and entering academia, Eric worked as a Marketing Manager for a division of his family’s mail-order catalog company.

Eric’s research focuses on consumer morality, prosocial behavior and charitable giving, and brand anthropomorphism. His research has been published in Journal of Marketing, Journal of Personality and Social Psychology, and Journal of Consumer Psychology. He (and his co-authors) have also presented his work at conferences of the Association for Consumer Research, Society for Consumer Psychology, Consumer-Brand Relationships, and European Marketing Academy (EMAC).

Eric received his BA in psychology from Franklin and Marshall College, MBA in marketing from Temple University, MA (Cantab) from University of Cambridge, and MS and Ph.D. in marketing from University of Washington, Seattle.

Eric has been interviewed, quoted, written articles for, and/or had his research highlighted in various national and international media outlets such as the Wall Street Journal, Financial Times, MarketWatch, the Telegraph, BBC Radio Cambridgeshire, BBC Radio 5, ABC Radio Australia, The Naked Scientists, TheConversation.com, BBC 1 Television, ITV Anglia Television, and Cambridge TV.